Entrepreneurship
The 2 percent problem: women founders and venture funding
Companies founded solely by women have taken around 2 percent of U.S. venture dollars for a decade, per PitchBook data — the number the industry reports on itself.
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Entrepreneurship
Entrepreneurship reports how businesses are built and financed: amounts raised and from whom, equity retained, revenue reached, and the many companies funded by customers rather than investors. Failures are covered beside successes. Written for founders who need the numbers other people leave out of a story.
Entrepreneurship coverage from Heroines.
Entrepreneurship
Women-owned businesses closed the small-loan gap. Venture funding didn't.
Small-business lending data from 2024 and venture funding data from 2025 show the financing gap for women entrepreneurs closing on one track and staying concentrated on the other.
Entrepreneurship
When should a woman move her side hustle to full time?
The leap fails on runway math, not on courage — and the numbers that make it safe are knowable months in advance.
Entrepreneurship
What does supplier diversity certification do for women owners?
Certification will not sell a bad product, but it opens procurement doors that never post publicly and shortlists that uncertified vendors cannot enter.
Entrepreneurship
How are women entrepreneurs building the childcare economy?
Childcare is a market the United States keeps failing to supply, and women are starting businesses inside that gap — with real economics and real constraints.
Entrepreneurship
How should a first-time woman founder pitch investors?
A pitch is a 20-minute case that a market pays, a team executes and a return is plausible — and the data says preparation matters more for founders getting less benefit of the doubt.
Entrepreneurship
Why do women small business owners underprice their services?
Underpricing is a habit with identifiable causes — discounting instinct, hourly math, thin comparables — and each one has a specific fix.
Entrepreneurship
Is franchise ownership a realistic path for women entrepreneurs?
Franchising trades invention for a playbook, and the financing options attached to it often make ownership reachable sooner than an independent launch.
Entrepreneurship
What should a cofounder agreement settle before the money?
Equity splits, vesting, decisions and exits belong in writing while everyone is still friends, because cofounder conflict is a leading startup killer.
Entrepreneurship
How does a woman founder build business credit from zero?
Business credit is a separate file from personal credit, and it opens loan terms and supplier terms a personal score never will.